Privacy Policy for Customers of Florist Wennington

Scope of this Policy

This Privacy Policy describes how Florist Wennington collects, uses, stores, and protects the personal information of its customers. This policy applies to all individuals who place orders with Florist Wennington from Wennington and the surrounding districts. We understand the importance of your privacy and are committed to ensuring that your personal data is handled in accordance with the General Data Protection Regulation (GDPR).

What Personal Data We Collect

In the course of providing floral products and related services to our customers, Florist Wennington collects and processes the following categories of personal data:

• Contact Information: Name, address, phone number, and (where applicable) email address.
• Order Details: Information about the products and services you order, delivery addresses, recipient names and contact details, delivery instructions, and messages included with orders.
• Payment Information: Payment details necessary to process your transaction. Payment card information is processed securely by our payment processor and is not stored by Florist Wennington.
• Correspondence: Records of communications between you and Florist Wennington, including enquiries, complaints, and feedback.
• Website Usage Data: Data collected through cookies and analytics when you visit our website, such as IP address, browser type, referring/exit pages, and usage patterns.

Lawful Basis for Processing Your Data

We process your personal data in accordance with the lawful bases outlined in the GDPR, which include:

• Contract: Most information we collect is necessary for us to fulfill your order, including delivery and customer service obligations.
• Legal Obligation: We may be required to retain certain data to comply with legal and regulatory requirements, such as tax and accounting laws.
• Legitimate Interests: We may use your data for our legitimate interests, such as improving our products, services, and overall customer experience. We will always balance these interests against your rights and freedoms.
• Consent: Where required, we may ask you for your explicit consent to process your data, such as for direct marketing communications. You may withdraw this consent at any time.

How We Use Your Personal Data

Florist Wennington uses your data for the following purposes:

• To process and fulfill your orders, including delivery and payment.
• To respond to your queries, complaints, or requests for assistance.
• To send you important updates about your orders or our services.
• To conduct customer satisfaction surveys or request feedback (only if you have agreed to be contacted).
• To comply with our legal obligations and resolve any disputes.

Retention of Personal Data

We retain your personal data only for as long as is necessary to fulfill the purposes described in this policy, or as required by law. Typically, we store order and transaction data for up to seven years to comply with financial and legal obligations. At the end of the retention period, your data will be securely deleted or anonymized.

Data Processors and Third-Party Service Providers

Florist Wennington may engage third-party companies to facilitate our services ("processors"). These third parties may have access to your personal data only as necessary to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose. Common types of processors include:

• Payment Processors: Securely handle payment transactions on our behalf.
• Delivery Partners: Enable the delivery of goods to you or your recipients.
• IT and Cloud Service Providers: Help operate our website and store data securely.

All processors are required to operate with appropriate security standards and comply with GDPR data protection requirements. We do not transfer your personal data outside the UK or the European Economic Area unless adequate safeguards are in place.

Security of Your Information

We implement technical and organizational measures to protect your personal data against unauthorized access, accidental loss, destruction, or alteration. Access to your data is restricted to staff and processors who need to know the information for the purposes described above.

Your Rights Under GDPR

As a customer placing orders from Wennington and the surrounding districts, you have the following rights concerning your personal data:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of any inaccurate or incomplete data.
• Right to Erasure: Request that we delete your data under certain conditions (commonly known as the "right to be forgotten").
• Right to Restrict Processing: Ask us to restrict the use of your data in certain circumstances.
• Right to Data Portability: Receive your data in a portable format or ask us to transfer it to another organization (where technically feasible).
• Right to Object: Object to the processing of your data based on legitimate interests or direct marketing.
• Right to Withdraw Consent: If processing is based on your consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the contact details available on our website or in store. We will respond to your request in accordance with GDPR timeframes and requirements. Please note that some rights may be limited where we have a legal obligation to retain certain data.

Children’s Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect or process personal data belonging to children.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. The most current version of the policy will always be available on our website. We encourage you to review this policy periodically to stay informed about how your data is protected.

Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us through the methods provided on our website or at our retail premises in Wennington. We take your privacy seriously and will respond as promptly as possible.